Cell site acquisition and ownership is a very complicated and risky endeavor especially if you don’t fully understand the complex rules and regulations behind it. But since there is an increasing demand for capacity due to more and more people using connected devices, it can also help landowners reap profits if they know how to properly allocate their resources and build a long-lasting relationship with carriers.
It All Starts With The Carrier
- According to Kevin Donohue, It all starts with an operator making a decision that a certain area is where they need to improve their services. They then start asking contractors and site acquisition professionals to start looking for land in a particular area.
So it is very important to know and understand the needs of all carriers including AT&T, Verizon, T-Mobile, and Sprint to make a hefty profit.
Steve Kazella, on the other hand, recommends getting familiar with criteria that are generally defined by the operators themselves. The operators know exactly where their service is struggling and they want to expand their network wherever they are having capacity issues.
Cell tower experts all over America are now saying that carriers are now leaning away from owning towers themselves. Instead, they are now choosing to lease towers, antennas, and rooftops to meet their coverage needs. This is more cost-effective for the company since it takes a lot of capital to build a cell site from scratch.
- The advantages of leasing a tower are clear – carriers can use the capital they otherwise invest in building a site to secure more customers. In other words, carriers are evolving and they have recognized that building a site isn’t strategic and they see better success in terms of leasing the tower.
Why Landowners Should Take Advantage of This
- This has created ample opportunity for landowners. Kevin says that there are four main things that cell tower leasing companies look for in a site. Location is obviously the first thing because the tower has to be placed where there are coverage problems.
If you are a landowner, Tower Genius is a very good source for finding out where current towers are and what the current cell tower lease rates are.
The second characteristic that companies look for is whether the structure is physically sound and has the proper capacity. Third, they want collateral value, no environmental issues, and a clean title. Finally, they look for the creditworthiness of the landowner.
Our final advice for property owners is to build sound relationships with carriers and have their paperwork in order. When the time for negotiation the lease comes, we at Tower Genius can help you get the best possible revenue out of your location.
- Tower Genius is the USA’s Premier Wireless Cell Tower Leasing Consultant for a Reason. We have 48 years of wireless cell tower leasing experience and thousands of cell site rate leases negotiated under our name.
Get in touch with us as soon as a cell tower company comes in contact with you.