Getting a well structured and properly optimized tower lease agreement can be a long term cash cow if you are leasing ground space to American Tower, SBA Communications, Crown Castle other tower company or wireless carrier. Easier said than done however since the cell tower leasing process is usually not a smooth ride. You need to go to battle with highly incentivized cell tower company leasing specialists who can be difficult to deal with.
For example, recently one of our clients, a retired farmer in his early 80’s was visited by a very attractive and aggressive cell tower site acquisition rep regarding the tower company’s lease extension, for a lease that was not expiring for another 8 years. We are not making this up.
The cell tower leasing consultant became increasingly aggressive over the months and years, and made all kinds of subtle and not so subtle threats to the property owner that they may decommission and move the cell tower, and terminate the lease and they would cease negotiations unless he agreed to the business terms they were trying to force upon him to accept.
Oh yes, and I forgot to mention that the cell tower site asset manager who met with the retired farmer and cell tower landlord was wearing heels and a tightly fitted red dress, and presented an amendment hoping to get the property owner to sign on the spot. We are not even kidding.
The “smoking hot lady in a red dress” strategy is a frequently used sales tactic in the arsenal of virtually every major cell tower management company, when they have exhausted efforts to extend the lease by offering large signing bonuses, threats to exercise their right to terminate, decommission and relocate the tower, or reduce the rent, and they are working with a senior citizen they believe that they can distract enough to sign their agreement.
Fortunately the landowner did not sign anything, and found Tower Genius.
Soon afterward, the very same cell tower landlord received a “love letter” from the tower management leasing company that said that due to his unwillingness to sign the amendment, his site was under alternate site review for possible decommission or strategic relocation.
Within four months, we were able to help this landlord extend their cell tower ground lease with the tower company under significantly better terms.
What To Do If You Are In The Same Situation
- In the unconventional world of tower leasing, dealing with aggressive tower leasing specialists is not uncommon. So, here’s our advice. If you are an 80-year old farmer and fortunate enough to have an attractive cell tower leasing representative pull up in a sports car and short red skirt, just ask her if she’d take a selfie with you. Send it to us and we will send you a check for $100 and we will make you famous.
- Remember that cell tower site acquisition representatives are incentivized to give you a less than favorable deal. They also often go for long months without bonuses in their paychecks when leases take a long time to complete. Although we do not suggest that you offer them a bribe, if you own agricultural property, occasionally a side of beef or a few weekends of hunting permission on your land can go a long way in helping a cell tower leasing representative overcome their lack of business acumen or wireless leasing ignorance.
- Don’t let the cell tower companies or site acquisition companies force their will upon you. Get in touch with Tower Genius today.
We are America’s premier wireless tower leasing consultant with 48 years of wireless cell tower leasing experience and thousands of cell site rate leases negotiated in our portfolio. We can help you deal with an aggressive company and help you strike a deal that is beneficial for you not only in the short-term but also in the long term.
- Unlike our competitors, we have zero conflicts of interest. We only work for you and don’t work for the tower companies or carriers. And unlike our competitors, we’ve actually been doing this for as long as we claim we have.
We don’t pay to be “industry certified” by non-industry groups to give the appearance of credibility. We skip the wireless industry trade shows because we don’t pay to network with adversaries. We are frequently copied by other “so-called” cell tower experts. Get in touch with us today for the best deal.
Call Tower Genius at 1-888-313-9750 or fill out out Contact Form.