Hey, this is Steve from Tower Genius. If you are a property owner that’s been approached to have a cell phone tower built on your property, on your land, or maybe you are a building owner that’s been approached by Dish or T-Mobile, AT&T or Verizon to put a cell site on the rooftop, you should consider that you really need to have some strategies. The reason I’m saying that is you’re not just negotiating a contract. You are going to war. Okay? You’re going to battle against big telecom. All right? These people are bigger than you. Their attorneys have more money than you. They’ve done this thousands of times more than you, and they’re not your friend. Okay? They’re here to get the best deal for themselves, not for you.
Now, the cell tower site acquisition real estate consultants that they hire, they hire people that are going to be personable because they got to get you on the phone. They got to talk to you. They got to convince you to sign the option or the lease, so they’re going to be likable. They’re going to be nice. They’re going to talk to you. But at the end of the day, they are not your friend. They are your adversary. They’re your enemy. Not your enemy, but they’re definitely your adversary, so you have to treat them that way. Now, the carriers and the tower companies, they all have hired guns on their side. They’re incentivized, they’re paid well, for the most part, and they’re here to get the best possible terms and lowest rental price and all that other stuff for the carriers, for the tower developers.
Folks, if they have the hired guns on their side, don’t you need the hired guns?Sometimes even a hired gun isn’t enough. Everybody seems to be a cell tower expert nowadays. Maybe you need the mother of all cell tower lease experts because sometimes a hired gun just ain’t enough. That’s what I’m talking about. Speaker 2:
You’ve been listening to the Wireless Wise Guys podcast.
