Negotiating a cell tower lease is an experience that only a few are familiar with. Only about 1 in every 10,000 people in the United States is a cell tower landlord. To make matters worse, there are only a handful of experts in the USA who can provide cell tower landlords with unbiased help. So it’s safe to say that not too many people know a lot about this subject matter. Unlike negotiating residential or commercial estate lease where anyone can calculate a square foot price, things are very different when it comes to determining fair market pricing for wireless leases.
Carriers and cell tower companies always have the upper hand unless you have a very unique property and they have no other options available to them. You don’t want to shortchange yourself and leave money on the table, and you certainly do not want to negotiate yourself out of the deal. How does the average property owner know what to do when there are no “comps” available to compare values with?
With any cell tower lease proposal, you never want to accept the initial offer without thoroughly analyzing all aspects of their proposal. A comprehensive site and lease valuation is what is needed and what most cell tower landlords fail to obtain.
Tower Genius can provide property owners with new cell tower proposals and cell tower landlords with lease amendment or buyout proposals with a technical cell tower lease review, lease valuation and a strategic coaching session to properly evaluate their offers and guide them with all types of cell tower proposals they receive.
Knowledge is Power. Get Knowledge or Pay For Knowledge.
- We said it first in 2008 and several of our competitors agreed and copied our tagline, that we level the playing field for cell tower landlords. There is a knowledge gap in cell tower lease negotiations. Everybody knows that and the tower companies assume that you know a lot less than they do about the industry. Shorten the learning curve by hiring cell tower industry experts who are at the top of their field and who only work for landlords. Find out about the true value of your property by speaking with Kevin and Steve and Tower Genius. This is not their first rodeo. It is more like their thirteen thousandth rodeo. The cell tower industry hires the best industry experts they can afford. Shouldn’t you hire the industry’s leading hired guns who won’t charge you an arm and a leg?
Don’t Blink Or Talk About Terms First
- She or he who blinks first loses. Everything is Negotiable. Don’t sign anything, talk to Tower Genius before you mistakenly put your foot in your mouth through no fault of your own.
Everything Is Negotiable And Much Of What They Tell You Is Incorrect
- Last but not least, keep in mind that everything in a cell tower leasing deal is negotiable. You can negotiate on the terms, the rent, access rights, rent escalator, and even the lease area you are willing to give up. Just don’t put your foot in your mouth by asking for things right away like subleasing revenue share or signing bonuses. They are trained to say “no”. Do we pay co-location? Of course we don’t, we never pay that, or we have never seen that. If Tower Genius received a thousand dollar bonus every time we heard these excuses and were still able to obtain them for our clients both Kevin and Steve would be driving Ferrari’s or customized monster trucks. Hmmmm… maybe that is a new clause we can add in our fee structure?
Let Tower Genius review your lease, coach and guide you on your way to cell tower leasing success. Call us at 888-313-9750.
