Negotiating a cell tower lease is a daunting task. There’s a lot of paperwork involved with tricky terms that can lead you into trouble or a bad deal if you are not careful. As a property owner, your aim should be to get the best deal for your property.
Unfortunately, most cell tower leasing company representatives are well prepared as opposed to property owners, and this is why many end up making a bad deal. At Tower Genius, we believe that every landowner should be able to make informed decisions.
This is why we decided to make our process of dealing with successful site leasing negotiations public. Read these tips before you sign a contract.
Be Very Patient
- Agents from cell tower companies are always under the pressure to make things happen and it’s not just with your site, they have to deal with hundreds of sites that have been assigned to them by the company.
They are pressured to record and report every time they reach an agreement with a landowner as well as what transpired during the deal. This has allowed them to perfect their techniques that usually pulls the pressure on the landowner.
- They will threaten you with site relocation, drop-dead dates, and may even offer signing bonuses. In reality, these are just techniques to get you to sign a deal without having you to make a fuss or research more.
We want you to know that if you are already leasing a site, it is time to be clever and make the best out of the situation. For example, when your lease is close to expiration, you can leverage this in the negotiations.
- In simpler terms, you can wait before you sign the deal and look for your options.
Do Not Speak First
- In any negotiation, the person who speaks first is typically at a disadvantage because the other party can counter easily. However, when dealing with cell tower negotiations, there is a 100% chance that you’ll be at a disadvantage if you speak first.
So let the cell tower company throw the offer at you and then think about it before saying anything else. Keep in mind that these guys will always throw lowball offers to you because they know that they deal with uninformed landowners all the time.
- We highly recommend that you should never counter their offer unless you see an interest within them. If their offer is really bad, then just reject it instead of negotiation.
Always Ask for More
- You should always be optimistic about your deals even if you are not sure about them. If you don’t believe in yourself, the other party may win with their offer. Thus it is important that when you decide to speak you speak with confidence and stay true to what you say.
The trick is to land at a sweet spot that benefits both parties. There is a good chance that if you have never negotiated with a cell tower company before, you may be getting a very bad deal.
This is why we always recommend checking cell tower leasing rates for your area before you negotiate a deal. Get in touch with us to evaluate your property and find out what your land’s actual worth.